POPInteract version 2.0, has new features to help streamline the flow and increase speed and efficiency of ordering [image-nocss] POP and distributing to stores such as:
Online art approvals: Retailers can now approve or provide feedback directly to the artists on all art within the system. Creative history tracking: Retailers have access to the history of each creative request within the system. This empowers the user with a direct history of each item in the system, to follow its progress and to view each version of completed art. Projects: Retailers can now create and share a Project Folder. Projects can contain any combination of art files for a specific campaign or special project. Projects are separate from orders or other system structures and allow retailers to combine art into logical groupings for further review and sharing across their company. "We are constantly finding new ways to make it easier for our clients to manage complex marketing campaigns and improve execution at the store level," said Kevin Farley, vice president of marketing for GSP. "The update to POPInteract improves the monitoring of the creative process and begins the first step of our new Projects concept."
Clearwater, Fla.-based GSP Marketing Technologies is a leader in strategic marketing at the point of purchase.
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