To be eligible, the campaign can run anytime between today and December 31, 2012. During the advertiser's campaign, GSTV will offer a five-time "makegood"--versus the typical industry standard one-time makegood for any impressions not delivered.
"GSTV can make [image-nocss] this guarantee because we are confident in our ability to deliver results to our clients," said Jason Brown, chief sales officer of Gas Station TV. "We deliver Nielsen-measured consistent ratings, and are not hampered by cancelled programs or fickle audiences like at-home TV. With an approach that is both provocative and humorous, this marketing campaign turns a spotlight on GSTV's dependable delivery advantages, and the company's significant expansion plans."
Using a mix of communication channels that combines direct mail, Internet advertising, public relations and social media, the promotional campaign will run through June 30, 2011, coinciding with the offer. The print ads take a humorous, tongue-in-cheek approach to GSTV's campaign delivery and continuing growth, focusing in particular on its benefits versus at-home TV. For example, GSTV's A18-49 weekly delivery is greater than 99% of all TV shows, it said.
Each advertisement highlights an outstanding GSTV feature with a succinct message.
One of the ads features Miss Michigan USA 2011, Channing Pierce, as a "media mixologist" who creates perfect media mixes. Another comical ad features GSTV's strong delivery promise comparing at-home TV's uncertain delivery, to a pregnant woman delivering a pineapple to a confused doctor. The tagline reads: "Surprise Delivery? Trust GSTV for a guaranteed, smooth delivery. No recovery needed."
In addition to the advertisements, GSTV will invite the social media community to participate by voting for their favorite ads at www.facebook.com/GasStationTV and come up with their own creative headlines. During the course of the campaign, Twitter users will have the chance to win weekly prizes from GSTV by including the hashtag #GSTV.
To view the advertisements in their entirety, visit www.gstv.com/spotlight.
With 27 million monthly viewers located in more than 100 U.S. designated marketing areas (DMAs) at 13 of the nation's leading gas retailers, Birmingham, Mich.-based GSTV provides advertisers a media network to reach a highly desirable and captive audience at the pump for four to five minutes when they cannot channel surf or skip past the message with a DVR.
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