The new ExxonMobil program, which will be offered to its branded wholesalers nationwide, provides customized marketing materials as well as the technology requirements for a rollback at the pump feature and reward tracking. Centego, a subsidiary of Excentus Corp., will offer the required licensing, technology [image-nocss] and services to the branded wholesalers that will provide the return and earn program to their customers.
Loyalty program members will earn loyalty rewards when they make purchases from a participating branded wholesaler's Exxon and Mobil stores and carwashes. The rewards are credited to the member's loyalty card account at each checkout. When the member is ready to redeem, the member simply swipes the loyalty card at the pump and then watches the price of fuel roll back. Additionally, the rewards earned through multiple purchases from a participating branded wholesaler's Exxon and Mobil stores and carwashes can be combined over time, saving the member even more at the pump.
"return and earn is a win for our Exxon and Mobil branded wholesalers, as well as for consumers," said Chris R. Mahoney, U.S. branded wholesale manager for ExxonMobil Fuels Marketing. "With specialized technology bolstering the return and earn loyalty program, each station can customize how loyalty rewards are earned. After redeeming, consumers enjoy the benefits of the rewards immediately, offering instant gratification."
ExxonMobil, headquartered in Irving, Texas, with marketing based in Fairfax, Va., is the largest refiner and marketer of petroleum products.
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