SANTA MONICA, Calif. & SAN FRANCISCO -- Outcast, the largest fuel television network at the pump, and ECOtality Inc., a leader in clean electric transportation and storage technologies, have announced a partnership to launch the nation's largest digital network at Blink electric-vehicle (EV) charging stations.
"In partnering with Outcast, a leader in the digital media space, we are furthering ECOtality's business model by providing measurable media to enhance the user experience," said Jonathan Read, CEO of ECOtality. "Outcast specializes in engaging with consumers at traditional fueling locations, and we are taking that one step further by jointly developing media programming which will resonate with EV drivers at our Blink charging stations."
Outcast will develop media solutions for Blink commercial chargers that ECOtality will deploy in 2012, with screens ranging from seven inches to 42 inches based on the charger type. The charging stations are located at major retailers, traditional fueling locations and other public and commercial locations across the country, with a concentration in 18 top metropolitan cities. The chargers will provide a targeted marketing opportunity to engage audiences that already own EVs, as well as those who aspire to own EVs.
"With the increasing trend and popularity of electric vehicles, we are excited to support this green initiative and to work with ECOtality to bring our brand partners a new and innovative way to broadcast messages to this eco-conscious, affluent audience," said Matthew Stoudt, CEO of Outcast. "Our partnership with ECOtality allows us to continue to evolve and develop new of-the-moment innovations that reach a highly coveted demographic of first-adopters and trendsetters with engaging and targeted messages."
The Blink Network of charging stations provides EV drivers the freedom to travel as they choose and conveniently charge at Blink commercial locations along the way. By becoming Blink members, consumers may also yield even greater advantages of the Blink Network, such as local incentive programs, reservation systems and enhanced Blink Network capabilities.
ECOtality, San Francisco, is a leader in clean electric transportation and storage technologies. Through innovation, acquisitions and strategic partnerships, it hopes to accelerate the market applicability of advanced electric technologies to replace carbon-based fuels, it said.
Outcast is a premier digital media company reaching active, affluent, on-the-go consumers. The company consists of the two channels, PumpTop TV and the Health Club Media Network. Advertisers reach a Nielsen measured combined audience of more than 68 million active consumers each month at health clubs and gas stations in 130 designated market areas (DMAs). The company is privately held and is based in Santa Monica, Calif.
In related news, ECOtality has also announced a partnership with Kohl’s Department Stores to install Blink Pedestal EV charging stations at 14 Kohl’s locations nationwide.
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