It is becoming a hot topic of conversation, according to Amber Battle (pictured), marketing coordinator at Overland Park, Kansas-based fuel distributor CarterEnergy Corp. In a recent blog post, she said that she has been talking with area managers about social media and "spending time in the trenches learning more about how to incorporate social media [image-nocss] sites into our marketing efforts."
CarterEnergy has started fan pages onFacebookand Twitter,she said, and she suggested 10 ways that gasoline retailers can use social media such as Twitter to promote their businesses.
Battle's suggestions:
Announce daily price changes. Consider fan-only promotions. Generate traffic during lulls. Publicize special events. Hold contests. Ask fans for their opinions. Celebrate milestones. Promote your gift cards and credit cards. Share news. Post photos. (For details on each of these suggestions,click here to visit the CarterEnergy blog.)
CarterEnergyis a leader in the marketing and distribution of transportation fuels, distributing 141 different energy products within the Midwest and Gulf regions. Its expertise spans both retail and commercial businesses of varying sizes and scope, from chain store operators to small-business and first-time owners, and it offers strategies help c-store and truckstop retailers develop and improve their operations. CarterEnergy also provides fleet and commercial fueling services in and around the Kansas City metropolitan area, and operates a fleet of transports in four major metropolitan markets.
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