WEST CHESTER, Ohio -- AmeriStop has launched a Promotion Card customer loyalty program at its AmeriStop Express-branded gas station and convenience stores in Ohio and Kentucky. The program kicked off in December 2005, and it is based on the GraphiCard technology and Customer Relationship Management (CRM) system from Visible Results USA.
The Promotion Card program allows tailored marketing efforts to specific segments of our customers and allows us to bring a unique technology that no other business in our area has to offer, said Tony Parnigoni, COO of [image-nocss] West Chester, Ohio-based AmeriStop Food Mart.
Using patented Visible Results technology, members' cards are inserted into a smart point-of-sale (POS) terminal during each sales transaction. A patented thermo-chromic process enables the card front to display points garnered through the most recent purchase, along with personalized messaging designed to pique consumers' interest. The messagescustomized for each clientcan include targeted offers, details of special promotions, advertising, instant-win games and more.
A magnetic strip on the card back stores specific data about transactions as they occur. Data is rewritten to the card every time it is presented, creating a self-contained database that eliminates costly system-integration and communications requirements, the company said.
Promotion Card members earn cents-off per gallon for every promotional item purchased and are redeemable on future gasoline purchases. The Promotion Card program also includes sweepstakes offers in which members can win prizes.
Parnigoni said he believes the program's structure will spur heavy enrollment and go far toward cultivating repeat business while bolstering sales. The ability for us to really understand and reward our customers as individuals was a big factor in our decision, he said.
AmeriStop operates three different retail formats in Ohio, Kentucky, Indiana and Virginia under the banners AmeriStop Market, AmeriStop Express and AmeriStop Express Drive-Thru.
Headquartered in Auckland, New Zealand, Visible Results is a customer-relationship firm serving a client base across convenience, fast-food, fuels, restaurants and the general retail industry. The company currently operates programs in 15 countries globally, including the United States, Canada, Mexico, Australia, New Zealand, Singapore, Europe and parts of South America.
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