IRVINE, Calif. -- Advantage Solutions is acquiring The Data Council, a provider of product data and images.
The Data Council’s IX-One platform offers product information to suppliers, brokers, distributors and retailers. The Data Council will be absorbed into Advantage’s Digital Technology Division, which is focused on expanding the company’s portfolio of services. The Data Council will continue to operate under its current name with its leadership unchanged. Terms of the transaction were not disclosed.
The IX-One solution takes a 360-degree product image and captures all product attributes to create a centralized data and image exchange for suppliers to access and share their product information with trading partners. The platform captures more than 30 photos and 1,000 data points per item, including label-based claims and third-party certifications, as well as supply-chain and logistic information such as weight and dimensions. Product data and images are royalty-free. Members can use, post and share their information from a centralized database.
“The importance of comprehensive product information has never been more critical to retailers and brands,” said David Cortese, president of Advantage Digital Technology. “Product content has become a key factor in selling as consumers seek transparency and details in the products they buy. The Data Council’s IX-One solution solves a decadeslong industry challenge of providing access to consistent product information in one place that manufacturers and retailers can leverage across the enterprise.”
Troy Benscoter, CEO of The Data Council, said, “We are so excited to become part of the Advantage Digital Technology family. This partnership allows us to realize our original dream of revolutionizing the retail supply chain through the efficient collection and sharing of product information. The best part is that our members will receive the same personal attention they’ve come to expect, but we now have access to the broader resources and support within the Advantage Digital Technology division to help us along our journey.”
The Data Council, based in Jacksonville, Fla., is a provider of retail product information solutions. Its IX-One membership-based platform provides independently verified and standardized product information to vendors, brokers, distributors, retailers and key partners in the organic, natural and specialty products industry.
Advantage, Irvine, Calif., offers customizable and technology-enabled sales and marketing solutions to help manufacturers and retailers across a broad range of channels drive consumer demand, increase sales and achieve operating efficiencies. It has offices throughout the United States and Canada and maintains a platform in select markets throughout Africa, Asia, Australia and Europe to service the global needs of multinational manufacturers.
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