Dr Pepper Snapple Group’s recent custom study of over 435,000 c-store trips provided strong insights to help optimize the incrementality of this valuable c-store real estate.
While most c-store category managers likely take local and regional preferences into consideration, in the hectic process of creating planograms, it is a step that can be overlooked.
With millennials aging, and the face of America ever-changing, we are beginning to see clear delineations within the younger consumers that are so key for c-stores.