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AriZona SunRise™ Hard Seltzer
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Beverages
Hard Seltzer’s Here to Stay–Keep it Exciting with a Splash of Real Fruit and More
The hard seltzer category has exploded in popularity over the past couple of years, evolving into a stunning $4.1 billion industry, according to Nielsen Scantrack (sales xAOC+Convenience+Liquor Full Year 2020).