LONDON -- Market research firm YouGov has issued its 2018 BrandIndex rankings, a set of scores indicating "brand health." Scores are calculated by averaging the impression, quality, value, satisfaction level and reputation of more than 1,600 brands across various categories. This year’s scores came from consumers ages 18 and older, surveyed between July 1, 2017, and June 30, 2018.
Four of the top five brands in the snacking category are indeed snack brands while one represents candy; however, the candy brand took home the highest score.
YouGov also compiled the top Index Improvers, a list of brands whose index scores grew the most compared to last year. These brands included Kind (+2.7), Lucky Charms (+2.2) and Totino’s Pizza Rolls (+2.2). None of this year’s Index Improvers made the list of top brands overall.
Here are the snack and candy brands that took top honors …