PLANO, Texas -- Doritos, one of the flagship brands from PepsiCo Inc.'s Frito-Lay division, revealed on July 1 the three mystery flavors of Doritos Jacked tortilla chips that hit store shelves in the spring: Spicy Street Taco (red bag), Chocolate Chipotle Bacon (blue bag) and Caribbean Citrus Jerk (orange bag).
Spicy Street Taco proved to be the fan favorite--collecting the most votes online and will be brought back to store shelves as an official Doritos Jacked flavor in the fall. The flavor offers a combination of sriracha sauce and savory taco spices cooled with a kick of sour cream.
Since April 29, the Doritos brand has challenged fans to taste, debate and vote for their favorite mystery flavors for the chance the collect rewards. These included daily giveaways of one-ounce gold coins valued at more than $1,200 each (based on the current value of gold), as a way to celebrate the origin of the Doritos name, which translates to "little bits of gold" in Spanish.
Additionally, the Doritos brand released clues to the mystery flavor profiles, giving fans more chances to win other cash prizes.
Introduced in 2012, Doritos Jacked tortilla chips are 40% bigger in size and thickness than traditional Doritos chips; the chips deliver "a one-two punch of intense flavors followed by a twist of spice or tanginess that packs the ultimate crunch."
The new Doritos Jacked Spicy Street Taco flavored chips will be available in two sizes: a 10-oz. bag for a suggested retail price of $4.29 and a 3.375-oz. bag for a suggested retail price of $1.49.
The Bold Flavor Experiment builds on the Doritos "For the Bold" global marketing campaign that celebrates the brand's legacy of empowering its fans to seize the moment and live boldly.
Purchase, N.Y.-based PepsiCo offers a food and beverage portfolio that includes Plano, Texas-based Frito-Lay, as well as Gatorade, Pepsi-Cola, Quaker and Tropicana.
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