SAN FRANCISCO -- Easter means big bucks for the candy industry, and a new merchandising guide sheds light on how retail giant Wal-Mart performed in a range of key areas this holiday season.
The analysis, the first in San Francisco-based Quri’s “Merchandising Matters” series, looked at metrics such as Wal-Mart's display compliance, display presence, on-shelf availability, and display location and type during the 14-day Easter power period ending April 16.
Wal-Mart is a valuable case study for convenience-store retailers and suppliers because it owns a huge chunk of Easter candy sales. According to the National Retail Federation, Americans spent $2.4 billion on candy during Easter, with about 25% of those sales occurring at Wal-Mart.
Here's a look at some of the study’s key findings ...