CHICAGO — Candymaker Ferrara’s latest innovation brings what it says are the first “buildable” gummies to the market.
The company’s Trolli Sour Gummi Creations Martian Mix includes seven alien-themed gummy shapes inspired by alien heads, space rings and alien bodies. Available in six flavors—strawberry, blue raspberry, mango, watermelon, lemonade and pineapple—the gummies can be devoured in up to 216 customizable combinations, according to the company.
“We can't wait for fans to get their hands on our new Sour Gummi Creations Martian Mix,” said Dave Foldes, director of marketing for Trolli, “letting their imaginations run wild with over 200 flavor combinations before beaming the alien creations up to their final destinations: mouths and stomachs across the country.”
To market the new candies, Trolli fans can visit MySpace to explore 216 Trolli alien profiles, each featuring one of the buildable flavor combinations, and search for space-themed clues on the social site for a chance to score prizes such as:
- $5,000 for a trip to visit Roswell, N.M., the mothership of reported UFO activity (1 winner)
- Lifetime supply of Trolli (1 winner)
- Two bags Gummi Creations Martian Mix (500 winners)
Why MySpace? Well, Trolli says many of its fans are digital natives with a strong affinity for the late-90s and early-2000s, according to Trolli, and MySpace was one of the first platforms on which they were able to digitally express themselves back in the day. Given that, and Trolli’s personification of its aliens as well-meaning but a little out-of-touch with what the humans of earth find popular in 2021 (they're not from here, after all), the “it” social media destination of yesteryear seemed the perfect site for their landing on this planet.
To further celebrate the brand’s first ever physical-to-digital consumer experience, Trolli Sour Gummi Creations Martian Mix is giving away 10 new Xbox Series S systems. Fans can enter to win one of the gaming systems by purchasing select packages of Trolli Sour Gummi Creations Martian Mix and scanning the on-pack QR code to visit TrolliGummiCreations.com, where they can then upload photos of their alien creations using the gummies in their Trolli packs. For each photo uploaded, fans will receive one entry into the promotion.
Trolli Sour Gummi Creations Martian Mix is available now at mass, grocery, drug and convenience stores nationwide.
Trolli candies are made by Chicago-based Ferrara Candy Co. The company includes a portfolio of nearly 35 brands, including SweeTarts, Trolli, Brach’s, Black Forest, Nerds and more.
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