PLANO, Texas — Snack maker Frito-Lay estimates snack consumption during Super Bowl LV will be up 21% compared to last year.
According to results from Frito-Lay's latest U.S. Snack Index, a poll focused on consumers' snacking habits, more than 40% of Americans are snacking more than they did last year. And with eight in 10 Americans planning to tune in to the Feb. 7 football game, snacking will hit a peak.
"Super Bowl is as much about enjoying a fun, shared national moment with our favorite foods and beverages as it is about the football game," said Mike Del Pozzo, chief customer officer for Frito-Lay North America. "Americans continue to look for familiarity and comfort in their favorite foods as the pandemic has continued, and we expect that trend to remain in the weeks leading up to game day as 80% of adults think Super Bowl isn't complete without snacks and dips."
Retail sales data shows Super Bowl Sunday is one of the biggest snacking days of the year, but snack consumption has seen a significant uptick since the onset of the pandemic. With half of consumers (50%) saying they look forward to eating the snacks they love but don't eat every day during the Super Bowl, Frito-Lay is preparing to meet increased demand, producing more than 70 million pounds of snacks in the week leading up to the game.
Potato chips are generally the top snack of choice, but during the Super Bowl, 68% of adults agree that chips and dip are the Super Bowl snacking must-have.
Additional market trends and U.S. Snack Index highlights show …