Snacks & Candy

Newest Oreo Flavor to Debut in April, and It’s Damn Cute

Limited-edition cookie exclusive for now

DEERFIELD, Ill. -- Available exclusively at Wal-Mart for a limited time, the newest Oreo cookie variety to come out of the Mondelez flavor factory is … drum roll, please … strawberry shortcake, Consumerist.com leaked online.

Oreo Strawberry Shortcake

The new cookie sandwiches strawberry crème between two golden Oreo wafers.

A company spokesperson confirmed for CSP Daily News that the Strawberry Shortcake Oreo will be in store beginning the week of April 4, 2016, while supplies last, for a manufacturer’s suggested retail price (MSRP) of $4.49.

It will be offered in the smaller, 10.7-ounce square-shaped novelty Oreo flavor package, according to the Consumerist report.

No word on if and when it will be offered to retailers for sale in convenience stores and other channels.

Other recent Oreo flavors have included cinnamon bun, cupcake, brownie batter, s’mores and red velvet.

Deerfield, Ill.-based Mondelēz International Inc. is a global snacking company with 2014 revenue of more than $30 billion. It is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco cookies and biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum and Tang powdered beverages.

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