BATTLE CREEK, Mich. -- Kellogg's Family Rewards program members in the United States will now be able to collect their points automatically through the use of new technology.
Members no longer need to enter codes found on the inside of packages, making it easier for people to collect points and earn rewards. Also, more Kellogg brands are participating in the program. These brands include Pringles, Murray and Murray Sugar Free cookies, Kellogg's Origins cereal, Keebler Ready Crusts pie crusts and Cheez-It Crunch'D.
These products are sold in the convenience-store and vending channels, as well as in traditional retail outlets.
Kellogg is the first consumer packaged goods (CPG) company to use a combination of retailer frequent shopper integration and receipt scanning to collect points for purchase, it said. With these technology enhancements, points for Kellogg foods purchased at U.S. retailers with participating frequent shopper programs will automatically be added to members' Kellogg's Family Rewards accounts when shoppers link their retailer membership number to Kellogg's Family Rewards.
For purchases at retail locations without participating frequent shopper programs, members can take a photo of their receipts with their mobile phones and text or upload them to Kellogg's Family Rewards to collect their points. Members can also use a digital camera or scanner to upload receipts from their computers.
They may redeem points for high-value coupons, gift cards, sweepstakes and merchandise. Members can also donate to U.S. K-12 schools or a variety of hunger-relief charities.
"The Kellogg's Family Rewards program is already a terrific benefit to our U.S. consumers; the website has more traffic than all other Kellogg U.S. websites combined," said Larry Bruck, Kellogg Co. vice president, global marketing. "We're confident the new technology will encourage even more people to participate in the program since it's even easier to collect points to earn rewards."
While members no longer need to enter codes found inside packages to capture points, Kellogg's Family Rewards will continue to provide the same benefits:
- Same points per product purchased.
- Same catalog/rewards and values.
- No change in daily/weekly point limits.
- Current points remain in participants' accounts.
The new technology will also support national and retailer-specific promotions. Kellogg launched its Family Rewards program in the United States in 2012.
With 2014 sales of approximately $14.6 billion, Battle Creek, Mich.-based Kellogg is the world's leading cereal company; second largest producer of cookies and crackers; a leading producer of savory snacks; and a leading North American frozen-foods company. Its brands include Kellogg's, Keebler, Special K, Pringles, Kellogg's Frosted Flakes, Pop-Tarts, Kellogg's Corn Flakes, Rice Krispies, Kashi, Cheez-It, Eggo, Coco Pops, Mini-Wheats and more.
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