Rankings by generation
For Gen Z adults, Gatorade ranked highest among brands commonly found in convenience stores at No. 10, with Kit Kat No. 16, M&M's at No. 19, Cheerios at No. 21, Oreo at No. 22 and Doritos at No. 23. Rival c-store channel retailer Dollar Tree took the No. 25 spot on the Gen Z adult list.
For millennials, Cheerios ranked highest at No. 10, with Gatorade at No. 12, Doritos at No. 19, Hershey at No. 20, Oreo at No. 24 and M&M's at No. 25.
For Gen X, Hershey ranked highest at No. 4, with Campbell's at No. 10, Cheerios and M&M's tied at No. 12, Kellogg at No. 16, Betty Crocker at No. 20, Heinz at No. 21 and Coca-Cola at No. 24.
And for baby boomers, Hershey ranked highest at No. 3, with Cheerios at No. 5, M&M's at No. 7, Campbell's at No. 9, Betty Crocker at No. 12, Heinz at No. 16, Kellogg at No. 19 and General Mills at No. 23.
Rival c-store channel retailer Walgreens took the No. 24 spot on the baby boomer list.