Snacks & Candy

Consumers Reach for Better-for-You Bars

Shoppers turn to grab-and-go foods for added convenience

Mintel states that convenience store foodservice sales are expected to grow exponentially to reach $30 billion by 2020—a 36% increase from 2015. This forecasted growth is the result of increased consumer demand for ready-to-eat and grab-and-go offerings.

heartbar

Also according to a Mintel, consumers are turning to ready-to-eat bars as a way to get a satisfying and fulfilling food option.

  • 40% of all US adults purchase better-for-you bars
  • 68% of consumers are using bars as a quick snack
  • 55% are eating bars as a meal replacement
  • 77% of purchasers consider bars to be “guilt-free”

The availability of more healthful snacks would convince 36% of c-store shoppers to purchase more food at c-stores, second only to lower gas prices. However, only 16% of consumers strongly agree that it is easy to find a healthy snack at c-stores.

Corazona’s Heartbar™ Oatmeal Squares are filled with oats, whole grains and plant sterols, proven to lower cholesterol by blocking its absorption into the blood stream. Each Heartbar contains .8 grams of phytosterols, which is the equivalent to the amount found in 61 tomatoes, 36 bananas or 30 apples.

Corazona’s Heartbar™ Oatmeal Squares are a healthy treat and an ideal choice for consumers focused on leading a healthy lifestyle. Heartbars come in nine different delicious varieties and contain no artificial flavors or GMO’s. Each bar combines many simple ingredients that are naturally free from gluten and low in sodium to create an on-the-go snack that is truly good for the heart.

According to Technomic, 69% of consumers turn to grab-and-go foods for added convenience and are expected to continue to match the busy lifestyle of consumers. Operators could stand to profit by offering healthier snack options that consumers are looking for. Heartbars provide your location with an added value by combining the functionality of a grab-and-go product with the health benefits sought out by consumers.

This post is sponsored by Corazona's Heartbar

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