NEW YORK --Bazooka Candy Brands has launched its newest product, Crunchkins. The dessert-flavored treats join brands such as Ring Pop, Push Pop, Baby Bottle Pop, Juicy Drop and Bazooka Bubble Gum.
Crunchkins are dessert-flavored, bite-sized poppers with a creamy coating on the outside and a light, crunchy center. Every three-ounce Crunchkins Share Pack contains a mix of three dessert flavors--Birthday Cake, Fudge Brownie and Glazed Donut.
The Share Packs will arrive nationally in stores in March with a suggested retail price ranging from $1.38 to $1.50.
"Crunchkins are a fun change of pace for the confectionary category. It's a unique creamy, crunchy mix of dessert flavors all in one shareable bag," said Nicole Rivera, marketing and innovation director at Bazooka Candy Brands. "It's a truly innovative take on some of America's favorite flavors."
New Crunchkins will roll out in mid-March in Walmart locations nationwide, with 7-Eleven and other key retailers coming on board in wider distribution in June 2016.
Bazooka Candy Brands has launched a national integrated marketing and promotional campaign that includes an animated TV spot that started airing on March 12. The spot, called "Discover the Crunchkins!", turns the eating experience of Crunchkins into an explosive space adventure inspired by the flavors and textures of the candy.
Additional in-store marketing will elevate the launch of Crunchkins this spring.
New York-based Bazooka Candy Brands is a division of The Topps Co. Inc.
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