4. Highlight 'natural' callouts
Customers are far more likely to purchase items that have natural ingredients (57%) compared to a specific calorie count (35%), according to the report. This includes ingredients that are “natural,” “real” or “unprocessed,” often seen in products such as meat snacks, which increasingly use sustainably sourced beef to reel in health-conscious consumers. For instance, Perky Jerky uses grass-fed beef in its 100% Grass-Fed Beef Sticks, which are also free of nitrates, gluten, preservatives and added MSG.
Even if operators can’t offer fully natural products, stocking ones with even a few natural ingredients may help meet consumer demands, the report said.