CHICAGO -- Nearly 15% of consumers who have a household income of less than $50,000 said they are likely to purchase snacks, while 13% of those who make more said the same, according to Consumer Brand Metrics (CBM), a brand tracking program by CSP’s sister research firm, Technomic.
CBM analyzes 140,000 consumer foodservice visits each year for hundreds of restaurant, convenience-store and grocery brands. The program answers questions such as who visits top chains, why these consumers are visiting and what they think of the various brands.
For c-store operators, knowing when and how consumers snack can help spark sales and increase owner-customer relationships.
Here are three snacking insights c-store owners should be aware of, according to Technomic …