Hippeas Minions-themed Chickpea Puffs and Veggie Straws

Brand replaced iconic chickpea smile graphic on-pack with “Despicable Me 4” characters

Supplier - Hippeas

Hippeas is launching Minions-themed snacks for the summer in support of the new Illumination film “Despicable Me 4.” Available in limited-edition packs are Hippeas Chickpea Puffs and Veggie Straws. The brand has replaced its iconic chickpea smile graphic on-pack with a “Despicable Me 4” character for each product. All varieties are clean-label with peas as the first ingredient, free from the top nine allergens and non-GMO Project Verified.
www.hippeas.com