Bud Light Next
Brewer’s first-ever zero-carb beer was nearly a decade in the making
Product Information - Adult beverage
Supplier - Anheuser Busch
Nearly a decade in the making, Bud Light Next offers zero carbs and 80 calories at 4% ABV. The launch is targeted for younger consumers who seek beer that combines a traditional lager with added sessionability. To commemorate the occasion, Bud Light is launching its first-ever NFT project, “Bud Light N3XT Collection,” featuring more than 12,000 unique tokens designed with color cues from Bud Light Next.