Mergers & Acquisitions

Love’s Rebrands 2 More EZ Go Stores Following Acquisition

All turnpike truckstops to be Love’s Travel Stops by end of October
Muskogee Love's team
Photograph courtesy of Love's Travel Stops & Country Stores

Love’s Travel Stops & Country Stores has rebranded four EZ GO stores in Oklahoma to Love’s Travel Stops.

Oklahoma City-based Love’s acquired EZ GO from Carey Johnson Oil Co., Lawton, Oklahoma, in April. The acquisition included six truckstops located on Oklahoma turnpikes, five on the Kansas turnpike and 11 convenience stores in Oklahoma and Nebraska for a total of 22 stores. These were the first ever turnpike locations for Love’s.

  • Love’s Travel Stops & Country Stores Inc. is No. 14 on CSP’s 2023 Top 202 ranking of U.S. convenience-store chains by store count.

Most recently, Love’s completed a rebrand of two former EZ Go locations along the Muskogee and Turner Turnpikes in Oklahoma, it said Tuesday. The stores now offer Love’s branded snacks and its loyalty program savings. Added offerings through the Love’s Connect app include mobile deals and a 10-cents-off-per-gallon discount on gasoline and auto diesel for four-wheel customers, Love’s said.

Stores in Walters and McAlester, Oklahoma, have also been rebranded. Love’s will rebrand the remaining seven EZ Go turnpike stops in Oklahoma and Kansas over the next several weeks, with work scheduled to be completed by the end of October.

Love’s has more than 610 locations in 42 states. It provides professional truck drivers and motorists with 24-hour access to purchase gasoline, diesel fuel, coffee, restaurant offerings and more. Love’s has more than 430 truck service centers, which include Speedco and Love’s Truck Care locations. 

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Technology/Services

How to Make the C-Store the Hero for Retail Media Success

Here’s what motivates consumers when it comes to in-store and digital advertising

Mergers & Acquisitions

Soft Landing Now, But If Anyone Is Happy, Please Stand Up to Be Seen

Addressing the economic elephants in the room and their impact on M&A

Foodservice

Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say

Trending

More from our partners