MENOMONEE FALLS, Wis. — Half of U.S. consumers are willing to spend more money at retail businesses that have clean, well-maintained restrooms, according to the Healthy Hand Washing Survey, conducted by Bradley Corp., a manufacturer of commercial plumbing fixtures and restroom accessories. The number of consumers who said they will “definitely” or “probably” spend more money at these stores has increased 7% over the past year, according to the study.
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“The state of a restroom can have a measurable effect on the health of a business,” said Jon Dommisse, director of strategy and corporate development for Bradley. “A large majority of Americans say they expect a high-quality business to have a high-quality restroom, so when a customer encounters a messy restroom, their perception of that business and its products and services are tarnished.”
Menomonee Falls, Wis.-basedBradley surveyed more than 1,200 U.S. men and women Jan. 3-9 about their hand-washing habits in public restrooms and concerns about germs, colds and the flu. Participants were from around the country and at least 18 years old.
Here are four insights from the study …