CHICAGO —Private-label products are in a renaissance period. Eighty-five percent of U.S. consumers purchase private-label brands, and 66% said that if they like a retailer, they generally assume they will also have good store-brand products, according to recent data from Kantar Consulting, London.
One brand innovating its private-label offering is drugstore leader Walgreens. The company recently hosted a showcase of its private-label selection, which took place at a loft apartment in Chicago’s Loop neighborhood. Walgreens featured its flagship proprietary brands, including Nice, Complete Home and Pet Shoppe.
Here’s a look at Deerfield, Ill.-based Walgreens’ private-label offerings by product category …