COLORADO SPRINGS, Colo. -- As it celebrates its 10th anniversary, PriceAdvantage, a fuel price management software company and division of Skyline Products, has launched a brand refresh that includes a new tagline--"Software to Fuel Your Pricing Strategy."
PriceAdvantage launched in 2005 to address the daily challenges fuel marketers faced in determining and implementing the right retail-fuel price.
This new positioning supports the core PriceAdvantage mission--to create a solution that allows each customer to execute his or her unique fuel pricing strategy. It also reflects customers' freedom to purchase only those software components required to support their pricing strategy as well as select their preferred hosting model, either on premise or a software-as-a-service (SaaS) solution.
"Our software does not replace the fuel pricing analyst but rather enables them to execute their unique fuel pricing strategy faster and more accurately. With our flexible licensing and hosting options, many of our customers are up-and-running in just weeks," said Michael Johnson, PriceAdvantage director of sales.
PriceAdvantage also released a new website, www.PriceAdvantage.com, which reflects the company's drive toward providing users information to help guide business decisions.
Colorado Springs, Colo.-based PriceAdvantage enables customers to make rapid, informed fuel pricing decisions based on their own business rules, then automatically post new prices to their point-of-sale (POS) systems, fuel pumps and price signs and then receive price change confirmation.
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