Fuels

AAA Projects Thanksgiving Travel to Increase 1.4%

Recession dip turning around, travel association says
ORLANDO, Fla. -- AAA projected 38.4 million Americans will be traveling 50 miles or more away from home over the Thanksgiving holiday weekend; a 1.4% increase over last year when 37.8 million traveled. The number of travelers by automobile is expected to be 33.2 million in 2009 compared to 32.5 million last year; an increase of 2.1%.

The number of travelers by air is expected be 2.3 million compared to 2.5 million in 2008; a decline of 6.7%. The number of those traveling by "other" means, including, trains, watercraft, buses and multiple-modes of transportation, is expected [image-nocss] to be 2.9 million compared to 2.8 million last year, an increase of 1.2%, AAA said.

Last year, Thanksgiving travel dropped a precipitous 25.2% in the wake of the ongoing housing and financial crisis. This year's expected increase in travel reflects improved consumer confidence from one year ago, better financial market performance and a growing sense among many consumers that the worst of the global economic crisis is behind us, AAA said.

"Although far too many Americans remain unemployed or under other financial stress, AAA's projected increase in Thanksgiving travel from one year ago is another hopeful sign that economic conditions are stabilizing and improving in some areas. We can also be thankful the gradual recovery we have been seeing in the U.S. travel industry since the start of the summer is continuing," said AAA's director of Travel Services, Glen MacDonell.

Some 86% of Thanksgiving vacationers are expected to travel by automobile, while only 6% say they will go by air. In October, the time when most people make decisions in regards to Thanksgiving travel, average gasoline prices were approximately 54 cents cheaper than they were in October 2008. Despite increases in gasoline prices since October this year, most people will not change their decision to fly verses drive since seat availability becomes more limited and airline ticket prices increase as the holiday approaches.

This year's decrease in the number of air travelers continues a decade-long trend in which air travel as a percentage of total Thanksgiving travel has declined substantially. Since 2000, the number of Americans traveling by air during the Thanksgiving holiday weekend has dropped an astounding 62%. While much of this decrease can be attributed to ongoing economic difficulties, the air travel experience itself has undergone a substantial change since the 1990s with stricter airport security, more frequent flight delays, reduced capacity, added surcharges and fees, all contributing to the decline. Those traveling by "other" meansincluding trains, watercraft, buses, RVs and multiple modes of travelare projected to comprise 8% of holiday travelers.

Thanksgiving travelers expect to spend approximately $718 per household this upcoming holiday weekend. With the main purpose of Thanksgiving holiday being a special meal with family and friends, it is not surprising that only 15.7% of spending will be for accommodations, while 32% will be for transportation. Food and beverage will absorb 21% of spending and shopping will account for 16%. Entertainment and recreation will account for 10% of spending on average. "Other" or miscellaneous spending is 5%.

Thanksgiving travelers will journey an average of 815 miles roundtrip this upcoming holiday weekend. More than one-third (37%) of travelers will travel 250 miles or less round trip. Slightly less than one-quarter (24%) of weekend travelers will log between 251 and 700 miles. And 38% will travel more than 700 miles round trip.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Foodservice

Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment

Technology/Services

C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries

Trending

More from our partners