BOSTON — When it comes to filling up, most consumers wander between multiple fuel and c-store brands, recent research by GasBuddy finds.
To understand fuel brand loyalty and consumer buying behavior, GasBuddy examined six months of point-of-purchase (POP) data from its Pay with GasBuddy loyalty program, which provides drivers with a discount on fuel purchases and has more than 500,000 members and $220 million in total purchase volume.
The Boston-based company identified a few key takeaways about fuel buying that suggest brand is losing its luster in the purchasing decision. They include …