Foodservice

Steal This Idea: Sell More Breakfast With Pizza

Survey shows this type of pie drives additional customers to morning daypart
Casey's breakfast pizza with soda
Photograph courtesy of Casey's General Stores

If pizza was on the menu, 44% of people in the U.S. would be likely to eat breakfast more often, a new survey from Ankeny, Iowa-based Casey’s General Stores, reveals.

The Casey’s online survey also found:

  • 52% of adults wish pizza was considered a more traditional breakfast food.
  • 57% said they would eat breakfast more often if they could get a breakfast pizza.

“For parents, kids, morning commuters and early risers alike, pizza for breakfast is the answer,” said Tom Brennan, Casey’s chief merchandising officer.

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