Foodservice

Steal This Idea: Include Cool Gadget to Promote New Menu Item

Panera adds phone charger to base of lemonade cup
Panera Bread's Charged Up Cup
Photograph courtesy of Panera Bread

CHICAGO  Panera is providing a little juice to its juice.

The restaurant chain recently unveiled its Charged Up Cups, a 17-ounce bottle that holds Panera’s new Charged Lemonades while doubling as a portable phone charger. Panera gave away a limited number of the cups for free, and all have been distributed.

The base of the Charged Up Cup pops off and acts as a charging base for a phone. No outlet is needed.

Panera Charged Lemonades feature plant-based caffeine for a burst of energy and come in three flavor combinations: Strawberry Lemon Mint, Fuji Apple Cranberry, and Mango Yuzu Citrus. 

Click here to read more foodservice ideas to steal.

Steal This Idea is brought to you by Eby-Brown.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Mergers & Acquisitions

Soft Landing Now, But If Anyone Is Happy, Please Stand Up to Be Seen

Addressing the economic elephants in the room and their impact on M&A

Foodservice

Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment

Trending

More from our partners