YORK, Pa. -- Rutter’s Farm Stores is using this year’s presidential election as inspiration for a new promotional event, dubbed "Vote With Your Cups." The promotion echoes 7-Eleven’s recent political-themed marketing campaign, also tied to the U.S. presidential election.
Customers can purchase a blue cup representing Democratic candidate Hillary Clinton or a red cup representing Republican candidate Donald Trump when they purchase a fountain or frozen drink. At checkout, the cups are scanned to keep count of each customer’s choice.
Each Tuesday until the election, Rutter’s will hold Tally-Up Tuesday, when cup votes will be counted to show results thus far. The counts for each candidate’s cup will appear on Rutter’s website and Facebook page.
“This is a great, fun way to involve our customers during a tension-filled election," said Derek Gaskins, chief customer officer for Rutter’s.
Rutter’s also believes that this particular type of political promotion is a good fit, considering the history of its home state. "We decided to create this event to acknowledge the rich history and importance of Pennsylvania as a key swing state,” said Gaskins. “York was the first capital of the United States, and the mid-Atlantic region where our stores are concentrated is pivotal to elections."
York, Pa.-based Rutter’s is a family-owned convenience-store chain with 64 stores throughout central Pennsylvania.
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