Foodservice

Rutter’s Debuts Chef Coats in the Kitchen

New look distinguishes brand’s foodservice identity

YORK, Pa. -- Beginning this month, Pennsylvania-based convenience-store chain Rutter's Farm Stores will roll out chef coats for all of its restaurant management staff, including restaurant managers, assistant restaurant managers, roving restaurant managers and roving store managers.

Rutter’s said it is the first brand in its competitive sphere to introduce chef coats in the kitchen. For the restaurant management team, Rutter’s standard T-shirts are no longer part of the uniform. Instead, they will wear short-sleeved or long-sleeved chef’s coats.

“Rutter’s takes pride in not only our employees, but in our food options and restaurant focus. By upgrading to chef coats, we feel it differentiates us in the convenience-store industry. It shows great professionalism and makes the statement that we offer the highest-quality food options to our customers. It’s time to kick it up a notch!” said Ryan Krebs, Rutter’s director of foodservice.

The Rutter’s chef coats are all black, feature the traditional double-breasted design and cloth buttons and are embroidered with Rutter’s branding.

“We have always been about fresh food, high quality, and innovation. Chef coats allow management leaders in foodservice to be easily recognized by customers. This aligns with restaurant likemindedness and the expectation of excellence that our customers will recognize,” said Derek Gaskins, Rutter's chief customer officer.

Rutter's Farm Stores operates more than 60 locations in the counties of York, Lancaster, Dauphin, Cumberland, Adams, Franklin, Juniata, and Berks, all in south central Pennsylvania.

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