Pilot Flying J and NASCAR are teaming up on the convenience-store chain’s two newest coffee flavors, Toffee Cold Brew and Salted Caramel Hot Coffee.
The No. 8 Pilot Flying J Chevrolet, driven by Sammy Smith, features a new coffee-themed vinyl wrap that made its debut on March 30 at the Richmond Raceway and also will appear in two more races this spring: April 13 at Texas Motor Speedway and April 20 at Talladega Superspeedway.
The final race featuring the wrap coincides with National Cold Brew Day on April 20, when Pilot Flying J customers can get a free small cold brew coffee when redeemed through their myRewards Plus app.
Pilot, which recently became 100% owned by Berkshire Hathaway, last month announced plans to add 35 travel centers and remodel more than 75 locations in 2024 as it continues to prioritize strategic growth across its network, the Knoxville, Tennessee-based company said this week.
Pilot Co. is the largest operator of travel centers in North America, with more than 750 locations across 44 states and six Canadian provinces, selling about 14 billion gallons of fuel a year and about $3 billion in food and merchandise.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.