CHICAGO -- Hotter weather doesn’t necessarily mean consumers cool off on their coffee consumption. In fact, 40% of consumers say that their summers would be incomplete without iced or cold coffee, according to McCafe’s Feelin’ Good Summer Survey. McDonald’s report corresponds with the launch of its bottled, ready-to-drink McCafe Frappes.
Despite consumer demand, finding a stand-out product mix to suit customer’s caffeinated cravings can be a tall order during this season.
Here are some data points from the Chicago-based quick-service giant that can help c-stores design their beverage lineup for next summer.
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Java just might make the world go round. About one-third of respondents say they would opt for a cup of joe over brushing their teeth if they only had 10 minutes to get ready, according to the report. It’s not just an a.m. habit, however. Consumers admit that both hot and iced coffee are all-day affairs with 60% of respondents going back for another dose past noon. Two in five consumers say they would purchase iced or cold coffee as a daytime pick-me-up, and more than 65% of iced or cold coffee drinkers regularly drink coffee at all hours of the day.
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Seattle isn’t the only city with coffee devotees. New Yorkers are willing to lay down $33 for the very last iced or cold coffee drink on a hot summer day, according to the report. Chicagoans say coffee can turn around a rough morning better than a heartfelt goodbye from a loved one. In Los Angeles, one of the most gridlocked cities in the world, 52% of people would choose to sip their morning cup of coffee than experience a breezy commute.
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The report shows what many new parents find out very quickly: Coffee is essential. Survey respondents with kids are more l5% more likely to grab an iced or cold coffee to brighten their day than non-parents.
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