Patrons will pay $5 for up to 15 gallons worth of gasoline plus a KFC gift check for a $5 Fill-Up Box. All dollars collected at the KFC Filling Station will be donated to the AAA Foundation for Traffic Safety, a not-for-profit charity dedicated to saving [image-nocss] lives and reducing injuries on the roads via public education.
"Fourth of July travelers will log an average of 614 miles roundtrip this upcoming holiday weekend," said Gail Weinholzer, director of public Affairs for AAA Iowa. "For just a $5 donation to AAA Foundation for Traffic Safety, KFC will top off both gas tanks and stomachs to introduce their new $5 Fill-Up Box."
For those unable to visit the KFC Filling Station, the KFC $5 Fill-Up Sweepstakes offers a way for Americans nationwide to "fill up" at home.
"Colonel Sanders was no stranger to the gas pump," said Javier Benito, executive vice president of marketing and food innovation for KFC. "In 1930, the Colonel opened his first restaurant in the small front room of a gas station in Corbin, Ky., which he named 'Sanders Court & Cafe.' It was there he perfected his secret blend of 11 herbs and spices and started serving his Original Recipe to road-weary travelers."
To ensure everyone has a chance to be "filled" up, travelers across the country can visit the online "filling" station and enter the KFC $5 Fill-Up Sweepstakes. Travelers can register for the chance to win gas cards and KFC gift checks for $5 Fill-Up Boxes at KFC.com. The giveaway will be conducted from July 2 to July 5, 2009, for a randomly determined time period between the hours of 10:00 a.m. and 2:00 p.m. ET. The first 200 people to register each day during the giveaway will win.
KFC patrons can choose any combination of a two-piece meal (breast & wing or drumstick & thigh), three Original Recipe chicken strips, the Twister Wrap, five Hot Wings or five Dipped Wings with one side item and a medium drink for $5 plus tax. (Pricing and participation may vary.)
KFC Corp. is a subsidiary of Yum! Brands Inc., Louisville, Ky.
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