SPEEDWAY SUPERAMERICA
Speedway SuperAmerica is hosting a sweepstakes from Mars Inc. that awards a trip to Miami and tickets to the National Football League's Super Bowl on Feb. 7, according to the In-Store Marketing Institute, Skokie, Ill. (The NFL is not involved in the sweeps.) [image-nocss] Entry is automatic with purchase of a king-size Snickers bar using a Speedy Rewards loyalty card. The sweeps runs Dec. 1 through 30.
Meanwhile, Speedway's website promotes a Speedy Rewards sweepstakes giving away a Vizio HDTV, Magellan Roadmate GPS and Apple iPod Touch to three grand-prize winners. To enter, cardholders must log on to their accounts and redeem 50 rewards points from Dec. 1 through 30.
The chain this month also is awarding cardholders 10 bonus points for every $1 spent on gift cards. Signage promotes the potential for 250 points with a $25 purchase.
Speedway SuperAmerica, Enon, Ohio, a subsidiary of Marathon Oil Corp., operates 1,534 stores in eight Midwest states and West Virginia.
BP/AMPM
BP's ampm chain continues to focus heavily on proprietary food, offering such deals as two-for-$2 burritos, two-for-99 cents doughnuts, and 79-cent hot dogs, corn dogs, hamburgers and cheeseburgers. Other recent "2-for" deals include PepsiCo and Red Bull products, the In-Store Marketing Institute reported.
The chain recently implemented a mobile coupon program that delivers up to three offers per month via text message to customers who register online or through a text. Participants show the message at the checkout to redeem.
Elsewhere, ampm continues to promote Coca-Cola Co.'s "Twist Txt" sweepstakes in stores and online. Launched May 1, the sweeps runs through Jan. 31, 2010.
Houston-based BP's ampm chain consists of 1,150 franchised stores in 11 states operating as part of BP- and Arco-branded gas stations (as of June).
Click here to read Part 1 of this report, a focus on Circle K's regional in-store promotions and marketing.
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