The $1 quarter-pound Double Cheeseburger offers Burger King customers two flame-broiled burger patties of beef, pickles, ketchup, mustard and two slices of American cheese on a sesame seed bun.
With more beef and cheese, the $1 quarter-pound Double Cheeseburger beats out similar competitors' sandwiches such as McDonald's Double Cheeseburger and Wendy's Double Stack, the fast-feeder [image-nocss] claimed.
"We've conducted extensive tests on this offer in local markets over the past 18 months," said Mike Kappitt, senior vice president, global business intelligence and strategy, Burger King Corp. "Positive sales results and strong consumer demand for our $1 quarter-pound Double Cheeseburger prove this strategy delivers a superior sandwich at an exceptional value."
The $1 quarter-pound Double Cheeseburger joins an already robust national BK Value Menu, which includes the Whopper Jr. sandwich, Spicy Chick'n Crisp sandwich as well as the Ham Omelet Sandwich and sausage biscuit on the BK Breakfast Value Menu, all priced at $1 each.
Beginning October 19, the $1 quarter-pound Double Cheeseburger will be fully supported by a multi-tiered marketing campaign showcasing the $1 quarter-pound Double Cheeseburger's flame-fresh taste and competitive size offering.
The Burger King system operates more than 11,900 restaurants in all 50 states and in 73 countries and U.S. territories worldwide. Approximately 90% of Burger King restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades.
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