JACKSONVILLE, Fla. -- Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry, has acquired two western foodservice companies, Bay Brokerage Co. and Encore Sales & Marketing.
Integrating with Acosta's growing foodservice division, the combined organizations extend the coverage of the company's sales and marketing services across the West Coast.
Acosta entered the foodservice channel in March 2012 and since that time has steadily built a presence across the East Coast and Southwest with a series of acquisitions.
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Complemented by San Carlos, Calif.-based Bay Brokerage, with operations in Nevada and Northern California; and Kent, Wash.-based Encore Sales & Marketing, with operations in Washington, Oregon, Montana, Idaho, Alaska and Hawaii, Acosta's foodservice division now spans most of the country.
"We are pleased to announce that our footprint in the foodservice industry continues to grow with the addition of these agencies," said Mark Hayden, Acosta's foodservice division president. "Each of these companies possesses both the market leadership and talent needed to bolster our services in this arena and help us continue to build the leading foodservice agency platform in the U.S."
Acosta provides outsourced sales, marketing and retail merchandising services to more than 60% of the top brands in the consumer packaged goods (CPG) industry. It has approximately 30,000 associates in more than 75 locations throughout the United States and Canada.
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