3. Redefine success
Creating an accurate log of food waste data can change the way c-stores deploy promotions. Earlier this year, Parker’s released a limited-time offer that was a hit with consumers. The company dubbed the item a success, but then the foodservice team looked at the numbers. Food waste on the promotion was so high, the c-store lost money.
Recording waste across dayparts also helps trace back theft and when to put out product. In one Parker’s location, the breakfast grab-and-go sells rapidly in the early morning, whereas in a different location it sells closer to the afternoon. “It helps us make sure we’re putting the bulk of these items out at the right time,” she said.
Savannah, Ga.-based Parker's has 54 c-stores in southeastern Georgia and South Carolina. It is No. 128 in CSP's 2018 Top 202 ranking of c-store chains by number of company-owned retail outlets.