1. The right stuff
It’s no wonder c-stores have been able to woo coffee consumers: The convenience-store model perfectly aligns with what consumers are looking for in their coffee purveyors. The top concept driver for bakery cafes is a convenient location (53%), followed by fast service (48%) and overall value (47%), according to the report.
In addition to overall convenience, hospitality is also a key decision factor in selecting a bakery cafe. About 44% of consumers say high-quality service is an important attribute in their decision process, the report said. To help consumers who value service break up with their current barista, operators can train employees to serve as coffee concierges for customers.
Photograph: Shutterstock