Where the Gains Are
C-store sales, 52 weeks ending Dec. 29, 2013
In the dry-grocery aisle, c-store sales were a mixed bag. The largest segment—cold cereal—saw dollar sales off more than 4%, according to IRI and Nielsen. Sales of coffee rose nearly 12%, according to IRI, with units up just over 2%. Sales of condiments—pickles, mustard, etc.—were modest overall.
Dry Grocery | ||||
Segment | C-store sales ($ millions) | PCYA | Unit sales (millions) | PCYA |
Cold cereal | $81.0 | -4.1% | 36.9 | -4.6% |
Soup | $74.3 | 3.6% | 59.2 | 1.5% |
Toaster pastries/tarts | $65.1 | 5.2% | 62.7 | 3.3% |
Mexican sauce | $48.9 | 0.7% | 13.4 | 0.3% |
Shelf-stable dinners | $43.7 | -5.3% | 17.9 | -6.3% |
Dry packaged dinners | $7.5 | 6.4% | 2.8 | 8.6% |
Baked beans/canned bread | $5.5 | -3.6% | 3.0 | -5.8% |
Spaghetti/Italian sauce | $5.2 | 4.5% | 2.2 | 1.3% |
Pasta | $3.9 | 6.0% | 1.8 | 3.7% |
Staples | ||||
Coffee | $87.6 | 11.9% | 12.1 | 2.2% |
Sugar | $22.5 | -5.3% | 7.6 | -3.1% |
Spices/seasonings | $20.1 | -3.8% | 19.0 | -7.8% |
Shortening & oil | $10.7 | -4.0% | 2.7 | -3.7% |
Flour/meal | $4.3 | -1.6% | 1.4 | -5.2% |
Baking nuts | $4.0 | 157.5% | 1.2 | 113.4% |
Milk flavoring/cocoa mixes | $3.8 | 17.3% | 1.1 | 26.1% |
Tea (bags/loose) | $3.3 | -3.1% | 1.2 | -5.0% |
Condiments | ||||
Pickles/relish/olives | $21.3 | 0.3% | 12.3 | -0.1% |
Canned/bottled fruit | $17.0 | 0.5% | 9.9 | 5.5% |
Mustard/ketchup | $12.4 | -4.3% | 5.0 | -3.8% |
Shelf-stable coffee creamer | $11.6 | 8.8% | 4.5 | 8.3% |
Mayonnaise | $10.7 | -6.0% | 2.6 | -7.9% |
Peanut butter | $8.8 | -2.2% | 2.2 | -0.5% |
Shelf-stable salad dressings | $8.2 | 5.8% | 10.0 | 6.0% |
Jellies/jams/honey | $6.8 | -0.5% | 1.7 | -0.7% |
Barbecue sauce | $3.3 | -1.1% | 1.3 | 0.4% |
Source: IRI
Soup by Dollars and Units
C-store sales, 52 weeks ending Dec. 29, 2013
The top selling c-store brand of soup in 2013 by dollars was Nissin Cup Noodles ramen, with the Nissin Top Ramen Oodles of Noodles ramen the biggest seller by units, according to IRI.
Dollars | ||||
Brand | C-store sales ($ millions) | PCYA | Unit sales (millions) | PCYA |
Nissin Cup Noodles ramen | $11.1 | -6.2% | 11.1 | -6.2% |
Campbell’s Chunky Soup ready-to-serve | $10.7 | -1.7% | 2.9 | -2.1% |
Campbell’s condensed | $10.3 | -3.0% | 5.5 | -5.3% |
Maruchan Instant Lunch ramen | $9.8 | 9.3% | 10.2 | 9.9% |
Nissin Souper Meal ramen | $6.2 | 1.6% | 3.3 | 1.3% |
Total (including brands not shown) | $74.2 | 3.5% | 59.2 | 1.5% |
Units | ||||
Brand | Unit sales (millions) | PCYA | C-store sales ($ millions) | PCYA |
Nissin Top Ramen Oodles of Noodles ramen | 11.3 | -8.5% | $2.9 | -7.1% |
Nissin Cup Noodles ramen | 11.1 | -6.2% | $11.1 | -6.2% |
Maruchan Instant Lunch ramen | 10.2 | 9.9% | $9.8 | 9.3% |
Campbell’s condensed | 5.5 | -5.3% | $10.3 | -3.0% |
Maruchan Ramen | 3.7 | -4.2% | $2.3 | -6.7% |
Total (including brands not shown) | 59.2 | 1.5% | $74.2 | 3.5% |
Source: IRI
Ready-to-Eat-Cereal Trends
C-store sales, 52 weeks ending Dec. 29, 2013
C-store unit sales of ready-to-eat cereal fell more than 4% in 2013, with nine of the top 10 brands posting losses, according to IRI. According to Nielsen figures shared by Kellogg Co., c-store sales of
ready-to-eat cereal totaled $92 million in 2013, off 4.2%, with declines in pantry or boxed cereal leading the decline.
Ready-to-Eat-Cereal Brands | ||||
Brand/UPC | C-store sales ($ millions) | PCYA | Unit sales (millions) | PCYA |
Kellogg’s Frosted Flakes | $13.7 | 0.1% | 6.4 | -0.6% |
General Mills Honey Nut Cheerios | $11.4 | -5.2% | 5.5 | -2.4% |
General Mills Lucky Charms | $8.0 | 4.4% | 3.4 | 6.1% |
Kellogg’s Froot Loops | $7.7 | -6.1% | 3.8 | -6.2% |
General Mills Cinnamon Toast Crunch | $7.7 | -4.0% | 3.5 | -1.5% |
Total (including brands not shown) | $81.0 | -4.1% | 36.9 | -4.6% |
Ready-to-Eat Cereal Box UPCs | ||||
Kellogg’s Frosted Flakes (10.5-oz.) | $5.7 | 219.1% | 1.1 | 219.1% |
General Mills Honey Nut Cheerios (12.25-oz.) | $4.6 | -12.5% | 0.9 | -13.3% |
General Mills Lucky Charms (11.5-oz.) | $4.3 | 0.9% | 0.9 | 0.1% |
General Mills Cinnamon Toast Crunch (12.2-oz.) | $3.5 | 115.8% | 0.7 | 114.6% |
Kellogg’s Froot Loops (8.7-oz.) | $3.0 | -8.6% | 0.6 | -9.5% |
Ready-to-Eat Cereal Cup UPCs | ||||
Kellogg’s Frosted Flakes (2.1-oz.) | $7.3 | 0.1% | 5.1 | -0.9% |
General Mills Honey Nut Cheerios (1.8-oz.) | $6.7 | 1.2% | 4.6 | 0.3% |
Kellogg’s Froot Loops (1.5-oz.) | $4.7 | -4.4% | 3.2 | -5.4% |
General Mills Cinnamon Toast Crunch (2.0-oz.) | $4.0 | 2.3% | 2.7 | 1.5% |
General Mills Lucky Charms (1.7-oz.) | $3.7 | 10.5% | 2.5 | 8.9% |
Sources: IRI, General Mills
Distributor Data: Edible-Grocery Shipments
Calendar year 2013
Dollar growth in shipments of edible grocery from McLane was off nearly 4%, as measured by average shipments per store per week.
Segment | Average shipments per store per week (in dollars) | Average shipments per store per week (dollar growth) | PCYA |
Breakfast foods | $12.95 | $0.56 | 4.5% |
Prepared foods | $12.13 | -$1.76 | -12.7% |
Noodle/pasta bowls/packs | $8.92 | $0.38 | 4.5% |
Condiments | $6.31 | -$0.25 | -3.8% |
Other grocery | $18.48 | -$1.23 | -6.3% |
Total edible grocery | $58.80 | -$2.30 | -3.8% |
Source: McLane Co.
Packaged-Coffee Brands
C-store sales, 52 weeks ending Dec. 29, 2013
C-store sales of packaged coffee rose nearly 12%, but unit sales bumped up only 2.3%, according to IRI. The top-selling brand by dollars and units: Folgers ground coffee.
Brand | Unit sales (millions) | PCYA | C-store sales ($ millions) | PCYA |
Folgers ground | 3.2 | -2.2% | $19.6 | -3.1% |
Private-label ground | 2.6 | -4.3% | $15.4 | -3.3% |
Green Mountain single cup | 1.4 | -8.4% | $19.0 | 6.3% |
Private-label single cup | 1.3 | 705.1% | $12.6 | 691.1% |
Maxwell House ground | 1.1 | -21.5% | $6.7 | -24.0% |
Total (including brands not shown) | 12.1 | 2.3% | $87.7 | 11.9% |
Source: IRI
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