Where the Gains Are
C-store sales, 52 weeks ending Dec. 28, 2014
Sales of canned juice and fruit drinks in c-stores rose by double digits in 2014, but growth in the other subsegments was more modest.
Some of the strongest increases in the past year came from refrigerated smoothies, canned juice drinks and shelf-stable bottled fruit drinks, according to IRI.
| Beverage type | C-store sales ($ millions) | PCYA* | Unit sales (millions) | PCYA* |
| Shelf-stable, bottled juice and fruit drinks | $1,456.0 | 1.7% | 915.3 | 0.2% |
| Refrigerated juice and fruit drinks | $589.5 | 3.4% | 252.1 | 2.35% |
| Canned juice and fruit drinks | $381.7 | 15.5% | 316.5 | 10.8% |
Source: IRI
* Percent change from a year ago
Shelf-Stable, Bottled Fruit-Drink Brands
C-store sales, 52 weeks ending Dec. 28, 2014
After a year of declining sales, shelf-stable fruit drinks found traction in 2014, led by Snapple and Minute Maid brands, according to IRI.
| Brand | C-store sales ($ millions) | PCYA* | Unit sales (millions) | PCYA* |
| Lipton Brisk | $78.2 | -12.6% | 67.6 | -17.8% |
| Snapple | $68.8 | 25.4% | 47.8 | 25.3% |
| Tum E Yummies | $59.3 | -5.6% | 58.0 | -6.5% |
| Minute Maid | $54.8 | 90.6% | 37.8 | 74.1% |
| Bug Juice | $53.0 | -6.4% | 28.0 | -4.5% |
| Robinsons Fruit Shoot | $25.6 | 86.7% | 25.1 | 83.6% |
| Fuze | $25.1 | -5.4% | 21.0 | -2.9% |
| SunnyD | $21.7 | 5.3% | 14.8 | 4.1% |
| V8 Splash | $21.6 | -43.2% | 12.6 | -44.8% |
| SoBe Smooth | $20.0 | -3.6% | 11.0 | -2.9% |
| Total (including brands not shown) | $651.0 | 5.9% | 475.8 | 3.1% |
Source: IRI
* Percent change from a year ago
Shelf-Stable, Bottled-Juice and Fruit-Drink Brands by Units
C-store sales, 52 weeks ending Dec. 28, 2014
By unit sales, fruit drinks dominated the top five shelf-stable brands, led by Lipton Brisk. By dollars, Minute Maid orange juice was tops.
| Brand | Unit sales (millions) | PCYA* | C-store sales ($ millions) | PCYA* |
| Lipton Brisk fruit drink | 67.6 | -17.8% | $78.2 | -12.6% |
| Tum-E Yummies fruit drink | 58.0 | -6.5% | $59.3 | -5.6% |
| Snapple fruit drink | 47.8 | 25.3% | $68.8 | 25.4% |
| Minute Maid orange juice | 45.2 | -0.3% | $83.4 | 0.8% |
| Minute Maid fruit drinks | 37.8 | 74.1% | $54.8 | 90.6% |
| Lipton Brisk lemonade | 34.1 | -16.3% | $38.6 | -11.8% |
| PepsiCo Ocean Spray cranberry cocktail/juice drink | 33.0 | 5.4% | $62.4 | 6.0% |
| Minute Maid apple juice | 31.8 | 6.6% | $58.6 | 7.2% |
| Minute Maid lemonade | 28.3 | 14.0% | $35.9 | 11.5% |
Source: IRI
* Percent change from a year ago
Refrigerated Smoothie Brands
C-store sales, 52 weeks ending Dec. 28, 2014
Following double-digit growth in 2013, c-store sales of smoothies rose more than 5% in 2014, according to IRI data.
| Brand | C-store sales ($ millions) | PCYA* | Unit sales (millions) | PCYA* |
| Naked | $166.8 | 6.6% | 47.1 | 4.9% |
| Naked Protein Zone | $29.5 | -8.2% | 7.7 | -8.3% |
| Bolthouse Farms | $7.7 | 193.2% | 2.3 | 192.4% |
| Odwalla Superfood | $1.5 | -47.3% | 0.5 | -48.4% |
| Odwalla | $1.3 | -30.0% | 0.4 | -33.9% |
| Total (including brands not shown) | $208.0 | 5.2% | 58.4 | 3.9% |
Source: IRI
* Percent change from a year ago
Cross-Category Opportunity
According to a 2014 analysis of c-store retail POS data by Management Science Associates, juice and juice drinks were the No. 3 most purchased item in a cigar market basket, ranking just behind carbonated soft drinks and premium cigarettes.
Refrigerated Juice and Fruit-Drink Brands
C-store sales, 52 weeks ending Dec. 28, 2014
By unit sales, Tropicana Pure Premium orange juice was the top refrigerated juice and fruit-drink brand. Naked smoothies led by dollars.
| Brand | C-store sales ($ millions) | PCYA* | Unit sales (millions) | PCYA* |
| Tropicana Pure Premium orange juice | 51.9 | 7.8% | $104.6 | 6.9% |
| Naked smoothies | 47.1 | 4.9% | $166.8 | 6.6% |
| Simply Orange orange juice | 24.4 | -8.6% | $55.3 | -4.9% |
| Simply Lemonade lemonade | 18.5 | 2.1% | $37.3 | 4.1% |
| Private-label orange juice | 8.0 | 6.0% | $13.8 | 5.7% |
| Naked Protein Zone smoothies | 7.7 | -8.3% | $29.5 | -8.2% |
| Private-label fruit drink | 6.3 | 15.9% | $8.1 | 7.9% |
| Simply Orange blended fruit juice | 5.9 | 9.3% | $11.7 | 9.4% |
| Private-label lemonade | 5.8 | 27.9% | $8.0 | 19.3% |
| Simply Cranberry cranberry cocktail/drink | 5.4 | 16.0% | $10.9 | 16.0% |
| Total (including brands not shown) | 252.1 | 2.3% | $589.5 | 3.4% |
Source: IRI
* Percent change from a year ago
Refrigerated Orange-Juice Brands
C-store sales, 52 weeks ending Dec. 28, 2014
Dollar sales of refrigerated orange juice rose 1.5% in 2014. Tropicana Pure Premium and Simply Orange supplied more than 68% of sales.
| Brand | C-store sales ($ millions) | PCYA* | Unit sales (millions) | PCYA* |
| Tropicana Pure Premium | $104.6 | 6.9% | 51.9 | 7.8% |
| Simply Orange | $55.3 | -4.9% | 24.4 | -8.6% |
| Private label | $13.8 | 5.7% | 8.0 | 6.0% |
| Prairie Farms | $5.9 | -2.8% | 3.1 | -4.0% |
| Borden | $5.9 | 0.7% | 3.2 | -2.4% |
| Total (including brands not shown) | $233.5 | 1.5% | 111.2 | 1.1% |
Source: IRI
* Percent change from a year ago
Canned Juice and Fruit-Drink Brands
C-store sales, 52 weeks ending Dec. 28, 2014
Canned juices and fruit drinks continued a double-digit growth streak in 2014, led by Mountain Dew Kickstart, the top brand by dollars.
| Brand | C-store sales ($ millions) | PCYA* | Unit sales (millions) | PCYA* |
| Mountain Dew Kickstart | $152.1 | 48.5% | 98.7 | 50.5% |
| AriZona | $145.1 | 2.1% | 145.1 | 2.0% |
| AriZona Golden Bear | $11.8 | -28.6% | 11.7 | -28.3% |
| Lipton Brisk | $11.5 | 6.2% | 11.1 | 5.4% |
| Jumex | $9.2 | 12.2% | 8.4 | 9.6% |
| Total (including brands not shown) | $381.7 | 15.5% | 316.5 | 10.8% |
Source: IRI
* Percent change from a year ago
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.