KNOXVILLE, Tenn. — After months of surveying customers, drivers and team members, Pilot Co. has completed four newly upgraded travel centers as part of $1 billion New Horizons initiative focused on upgrading the customer experience and equipping its stores for the future of travel.
Knoxville, Tenn.-based Pilot will overhaul 400 to 500 of its travel centers across its network of more than 670 through New Horizons. The latest overhauled locations are in Valdosta, Ga., Shelbyville, Ind., Sulphur, Ky., and Tucumcari, N.M.
Pilot considered every aspect of the store experience in the upgrades, the company said, including foodservice and driver-focused amenities.
“Completing the first locations of our New Horizons project is exciting, and we look forward to offering our guests the best experiences on the road,” said Allison Cornish, vice president of store modernization at Pilot. “This is just the beginning of our plans for the future as we continue to listen to our guests and strive to make their travel easier and more enjoyable.”
Some updates at the newly revamped locations include:
- Valdosta: New kitchen, grab-and-go hot deli, remodeled Dunkin Donuts and four new self-checkouts.
- Shelbyville: Updated interior, four self-checkouts and a new hot deli and soup bar.
- Sulphur: Remodeled restrooms, new kitchen and storage area, and updated Cinnabon.
- Tucumcari: Addition of a drivers’ lounge, expanded seating area, new public laundry and a new kitchen and soup bar.
The three-year New Horizons project, launched earlier this year, marks the company’s most significant investment in store modernization to date, it said, fully remodeling more than 400 Pilot and Flying J travel centers and making upgrades at several more locations across the country.
Pilot also is supporting education programs in the location’s communities with four $10,000 donations to local school districts.
To celebrate these four project completions, Pilot is offering a 25% discount on food and beverage at the revamped locations through June 26. To receive the one-time-use 25% off food and beverage offer, customers must enter promo code “PFJJune” in the myRewards Plus app and present their myRewards card, barcode in the myRewards Plus app, or phone number associated with the myRewards account at the time of purchase. The offer will automatically redeem at the next purchase.
Pilot is No. 12 on CSP’s 2022 Top 40 Update to the 2021 Top 202 ranking of U.S. c-store chains by store count. Watch for the full 2022 Top 202 ranking in the June issue of CSP magazine and in CSP Daily News.
Founded in 1958, the company supplies more than 12 billion gallons of fuel per year. It serves 1.5 million customers per day and provides more than 70,000 direct fleet customers with bundled solutions for fuel, credit, factoring, services and rewards. Its Pilot Flying J travel center network includes more than 750 locations in 44 states and six Canadian provinces with more than 680 restaurants, 75,000 truck parking spaces, 5,300 showers, 6,200 diesel lanes and offers truck maintenance and tire service through Southern Tire Mart at Pilot Flying J. The One9 Fuel Network is a nationwide fueling network aimed at smaller fleets, with more than 170 locations, including Mr. Fuel, Pride and Stamart travel centers, as well as designated Speedway commercial fueling lanes across the country.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.