Convenience-store retailer Mega Co-op said that on June 7, the U.S. Bankruptcy Court for the Western District of Wisconsin confirmed the bankruptcy plan for its parent, Consumers Cooperative Association of Eau Claire. This milestone marks the successful exit from bankruptcy for the cooperative, allowing it to move forward with new initiatives, it said.
In a move that the company said will enhance its long-term financial stability, Mega Co-op in late May terminated its Holiday Stationstores franchise relationship with Holiday and Circle K brand owner Alimentation Couche-Tard Inc., Laval, Quebec, in place since 2009. With the move, the cooperative “aims to provide better products, services and pricing for co-op members and customers,” the board of directors said.
As a result of that confirmation, Mega Co-op will begin the transition from Holiday to Mega Co-op convenience stores and bp branded fuel, the company said.
“You will begin to see changes taking place within the month at your favorite co-op convenience store,” Mega Co-op said in a message to customers. “We are excited to revitalize our stores with a fresh look, new programs and a quality fuel partner in our continuous effort to be a great place to work, a great place to shop and a great place to belong.”
The cooperative will begin rebranding all of its stores to Mega Co-op throughout June and July. All stores within the Chippewa Valley will undergo rebranding to bp fuel. The company will begin the rebranding process immediately after the Fourth of July weekend, and it expects to complete the process by the end of July.
Mega Co-op will introduce new fast-food and fresh-food offerings as well as a new loyalty program with offers available for all loyalty customers and special offers just for co-op members. The current Mega Co-op membership and rewards cards will still be valid during and after the transition process. Members receive savings of 5 cents off per gallon up to 30 gallons all day, every day. When paying with cash or check, members receive another 5 cents off per gallon.
The locations will also institute a new community program through which the company will donate proceeds from gallons of gas pumped to local schools and community-sponsored programs.
“Stores will remain open during the transition period and our team will make every effort to minimize disruptions to customers,” the retailer said.
Mega Co-op ceased operating the following locations in western Wisconsin and returned them to Holiday Stationstores on May 20:
- 6126 Texaco Drive, Eau Claire
- 2806 Golf Road, Eau Claire
- 501 N. Bridge St., Chippewa Falls
- 2230 Birch St., Eau Claire
- 2940 N. Clairemont Ave., Eau Claire
Stores converting from Holiday to bp brand fuel include:
- 2109 Highland Ave, Eau Claire
- 2920 Craig Rd., Eau Claire
- 5511 State Rd. 93, Eau Claire
- 4304 Jeffers Rd., Eau Claire
- 2750 120th St., Chippewa Falls
- 1433 Commercial Blvd., Chippewa Falls
- 17158 County Hwy. J, Chippewa Falls (24 pay at pump only)
- 1630 E Blaschko Ave., Arcadia, Wisconsin
- 600 Bridge St., Cornell, Wisconsin
Other Mega C-op stores that will remain as the fuel brand noted:
- 17255 County Hwy. X / Lake Wissota, Chippewa Falls (bp)
- 7 S Mill St., Barron, Wisconsin (Cenex)
- 1210 N Division St., Colby, Wisconsin (Shell)
- 1703 E Bridge St., New Lisbon, Wisconsin (Shell)
Consumers Cooperative Association of Eau Claire operates approximately 20 Mega Co-Op and Mega Co-Op Travel Stop c-stores in Wisconsin.
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