7-Eleven Inc. has launched “There’s More,” a new, multi-channel campaign in support of the company’s Speedway convenience stores.
Speedway stores operate in 36 states, predominately in the Midwest and on the East Coast. 7-Eleven completed the acquisition of 3,800 Speedway locations from Marathon Petroleum Corp., Findlay, Ohio, in 2021.
These new spots highlight the product assortment found at Speedway stores—Big Gulp soda, Big Bite hot dogs, taquitos and Slurpee frozen drink—now available across all Speedway stores.
The campaign will run through 2024. It includes 15-second TV spots, 15- and 30-second radio spots, 06-, 15-, and 30-second social and online video, streaming audio and video, out-of-home marketing, paid digital and search and programmatic display.
At the center of the campaign is musician and Speedway “superfan” JD Eicher. After catching the attention of Speedway for his odes to the brand on Instagram, The company enlisted Eicher to give the Speedway jingle a fresh spin. JD performs the catchy tune across the TV and digital spots in a full circle moment that celebrates the little moments of daily convenience.
“We’re proud to unveil this new Speedway campaign which reinforces to our customers that in addition to being a favorite pit stop for fuel, Speedway is a destination for so much more – like craveable, high-quality snacks at a great value,” said Marissa Jarratt, 7-Eleven’s executive vice president and chief marketing and sustainability officer.
Meanwhile, the newly launched Speedway collection, now available on 7Collection, features a curated selection of hats, tees, sweatshirts and tote bags with Speedway’s branding.
- 7-Eleven is No. 1 on CSP’s 2023 Top 202 ranking of U.S. convenience-store chains by store count.
Irving, Texas-based 7-Eleven Inc. operates, franchises or licenses more than 13,000 convenience stores in the United States and Canada. In addition to 7-Eleven c-stores, the company operates and franchises Speedway and Stripes c-stores and the Laredo Taco Company and Raise the Roost Chicken and Biscuits brands. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards and Speedy Rewards loyalty programs with more than 80 million members. They can also place an order in the 7NOW delivery app in over 95% of the convenience retailer’s footprint.
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