7-Eleven has launched a promotion that is bringing brand fans, car fans and gaming fans together for what the company said is a first-of-its-kind interactive challenge on the online video game Fortnite.
The retailer has cultivated a relationship with the car community on Instagram. 7-Eleven is taking car meetups to the next level by inviting fans to meet up virtually for a scavenger hunt across three Fortnite maps.
Using clues that will be revealed on 7-Eleven’s social channels, players can find 7-Eleven-branded cars across a series of custom Fortnite islands to unlock a special 7-Eleven map and virtual car meetup.
Players download the free Fortnite game on any compatible gaming platform and follow the gameplay instructions to Fortnite Creative mode. They then follow @7eleven on Instagram and X (formerly Twitter) to uncover clues that lead to the location of the 7-Eleven-inspired cars, each hidden on a unique Fortnite map. Each car holds a portion of a map code. Together, all three cars will unlock a map that will host the ultimate virtual car meet: “There Car” Island. Players can explore the custom-built 7-Eleven store and gas station and uncover a selection of easter eggs, including a photo opportunity with 7-Eleven-branded cars to prove their attendance.
Players who share their photo from the designated spot to Instagram and X will have the chance to win prizes such as a custom gaming chair, a gamertag statue to live on the island, $500 in credits for use on 7NOW Delivery and weekly fuel discounts at 7-Eleven or Speedway locations. Users must follow and tag @7eleven and use #7ElevenSweepstakes and #ThereCar in the post.
“We are always keeping a pulse on our customers’ passion points so we can show up for them in unexpected ways. We’ve embraced our customers’ love for car culture by re-posting their car selfies, or ‘carfies,’ on Instagram, curating a collection of car-inspired merch and even designing our own set of wheels with Model 711,” said Marissa Jarratt, 7-Eleven’s executive vice president, chief marketing and sustainability officer. “We’re now going full send by transporting our customers’ love for cars to the virtual realm for a one-of-a-kind gaming experience.”
- 7-Eleven is No. 1 on CSP’s 2023 Top 202 ranking of U.S. convenience-store chains by store count.
7-Eleven Inc. operates, franchises or licenses more than 83,000 convenience stores in 19 countries and regions, including more than 13,000 7-Eleven convenience stores in the United States and Canada. In addition, it operates and franchises Speedway, Stripes, Laredo Taco Company and Raise the Roost Chicken and Biscuits locations.
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