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24-Hour 'Broadway'

7-Eleven franchisee opening store in downtown L.A. profiled by Nightline
LOS ANGELES -- Efforts to create a "24-hour Broadway" took a step forward last week, but it wasn't the theaters leading the charge. Nearly a year after signing a lease in the ground floor of the SB Grand Lofts at 5th and Broadway in Los Angeles, a new 7-Eleven opened its doors last Friday to decent crowds, according to blogdowntown, which links to an ABC News Nightline report detailing Dallas-based 7-Eleven Inc.'s penetration in the L.A. market.

To watch the Nightline segment on 7-Eleven franchisee Matt [image-nocss] Mattu, click here.Neighborhood residents and shoppers now have another option for late-night snacks, drinks on the go and even light cafe fare. Fresh salads and sandwiches are arranged to-go style along a rear wall, across from signature bright pink donuts and a coffee station.

Downtown Los Angeles has seen an explosion in convenience stores, said the report, with upscale competitor Famima!! aggressively adding locations to serve the business sector on Bunker Hill and in the Financial District. 7-Eleven's move is the first into the residential "east side of Downtown" market, it added.

Despite reports that the new location would also have a more "upscale" look with outdoor patio seating and plasma TVs, the current traditional layout should nonetheless help encourage pedestrian activity on Broadway in the evenings, the blog said.

Whether it can supplant less desirable activity remains to be seen. At an August meeting of the DLANC Planning committee, members expressed concerns about planned alcohol sales at the store and discussed illegal prescription drug sales taking place on the street.

It is the second of two stores in Downtown Los Angeles; franchisee Matt Mattu maintains an option to open four more stores in the Downtown area, said the report. At the August meeting, plans were said to be moving forward for a store on West 7th Street, near Figueroa.

Separately, 7-Eleven "Street Team"7-ElevenSoCal "tweeted" that a new store will be opening in Compton, Calif., on September 18. It added that the Compton Fire Department will be on hand to help celebrate.

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