Hard Seltzer
Hard seltzer dollar sales showed modest growth, reflecting ongoing pressures and tough comparisons to previous periods.
Total hard seltzer sales for the two-week period were up just over 3%. Industry-wide can shortage issues, a shift of some volume to the on-premise channel and an overall moderation in growth trends affected seltzer’s growth, Herzog said.
Hard seltzer competition remains intense given the number of market participants and newer entrants, Herzog said.
One of the hard seltzers early to market, Truly Hard Seltzer from Boston Beer Co., showed double-digit dollar sales growth at 19%.