Changes to CSDs
Retailers generally applauded Coca-Cola’s decision to cut 200 beverage brands to have a more focused portfolio. Most said it will have no impact ok Coke’s shelf and cooler space in their stores.
“A few retailers also indicated that the types of products KO is eliminating are typically not sold in c-stores, and as a result most of the effects would likely be felt in other channels,” Herzog said.
Retailers think this will enable Coca-Cola to take more ownership of their products, Herzog said.
For CSD producer Keurig Dr Pepper, Burlington, Mass. and Plano, Texas, retailers are excited about the company’s focus on low-sugar options and believe this will resonate with customers. However, some retailers also said they have yet to see anything from the company regarding their 2021 plans, Herzog said.
New PepsiCo flavors are exciting retailers—particularly Major Melon Mtn Dew and Pepsi Mango.